If you know how to find keywords using free keyword software, then you can save a lot of money on purchasing expensive keyword tools. There are several good free techniques that you can use, and they are accurate and provide you with good information. The paid tools might go deeper into the search and analysis, but the free tools are good enough, especially for beginners who want a quick start without too much cost.
If you have a website and are involved in internet marketing, you need keywords for a variety of reasons. First of all let’s discuss exactly what a keyword is and why they are needed. When somebody uses a search engine to find information they type some words into their browser that they think describes what they are looking for and press enter. It’s just like walking into a store and asking an assistant if they can help you.
Everybody uses their own words, but there are only a limited number of questions you ask to find out certain information, and so some of these will be popular, and used a lot, and others will be less so, and used less often. The words these people are using for their search are keywords. Keywords can comprise of a single word or a whole sentence – a keyword is the search term somebody uses to find what they are searching for.
‘Internet marketing’ is a keyword, and so is ‘where is internet marketing information’. Two different keywords used find out about internet marketing. The search engine looks at these words and looks in their index of spidered sites for these words. If you site has the exact search term, it has a good chance of appearing near the top of the results list. However, that position is determined by a large number of other factors, and the keyword is only one of them, but a very, very important one.
What you are looking for to use on your website, then, are keywords that a lot of people use, but that don’t have many other sites giving results for. The fewer the results, the less your competition. That’s the information that keyword tools give you: the number of results for a keyword and the amount of competition using that keyword on a web page – it is individual web pages that are listed, not whole sites.
You can carry out that analysis perfectly competently without paying for expensive software. First the demand. A good tool is the Google Adwords Keyword tool. Just type ‘Keyword Tool External’ into your browser and you will get it. Enter your keyword and you get an analogue representation of the demand in terms of monthly search volume, and supply. You can also find the amount Google Adwords advertisers are paying for position one in Adwords which is a rough indication of importance.
If you have a website and are involved in internet marketing, you need keywords for a variety of reasons. First of all let’s discuss exactly what a keyword is and why they are needed. When somebody uses a search engine to find information they type some words into their browser that they think describes what they are looking for and press enter. It’s just like walking into a store and asking an assistant if they can help you.
Everybody uses their own words, but there are only a limited number of questions you ask to find out certain information, and so some of these will be popular, and used a lot, and others will be less so, and used less often. The words these people are using for their search are keywords. Keywords can comprise of a single word or a whole sentence – a keyword is the search term somebody uses to find what they are searching for.
‘Internet marketing’ is a keyword, and so is ‘where is internet marketing information’. Two different keywords used find out about internet marketing. The search engine looks at these words and looks in their index of spidered sites for these words. If you site has the exact search term, it has a good chance of appearing near the top of the results list. However, that position is determined by a large number of other factors, and the keyword is only one of them, but a very, very important one.
What you are looking for to use on your website, then, are keywords that a lot of people use, but that don’t have many other sites giving results for. The fewer the results, the less your competition. That’s the information that keyword tools give you: the number of results for a keyword and the amount of competition using that keyword on a web page – it is individual web pages that are listed, not whole sites.
You can carry out that analysis perfectly competently without paying for expensive software. First the demand. A good tool is the Google Adwords Keyword tool. Just type ‘Keyword Tool External’ into your browser and you will get it. Enter your keyword and you get an analogue representation of the demand in terms of monthly search volume, and supply. You can also find the amount Google Adwords advertisers are paying for position one in Adwords which is a rough indication of importance.
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