With the marketplace being filled with so many different keyword research tools, it can be very difficult to tell which one will best suit your needs. It is essential to find a tool that has the features you need at a price that is acceptable to you. You don’t want to randomly choose software, only to find out it is lacking a key component you need for your online business. Different tools cater to different needs.
This article is going to compare the three best keyword tools I have found in my years as a full time Internet marketer. They are, Wordtracker, Keyword Elite, and Keyword Discovery. I have had tremendous success with all three of these programs. You really can’t go wrong with any of them. However, your decision comes down to what kind of marketing you are into. Do you use pay per click extensively, do you wish to become a SEO (search engine optimization) guru, or are you simply trying to build keyword lists and evaluate potential markets? Your answer to these questions will greatly influence which program is best suited to you. Let’s look at a quick overview of each program so that we know what we are dealing with.
Wordtracker- This is a subscription based service that allows you to buy a day, week, month, or year of service. Like most things the cost per day gets lower and lower all the way up to one year. A one year subscription to Wordtracker costs $270 or $22.50 per month. While this may sound expensive it is a fair price. I have found that Wordtracker provides very accurate information. The software itself takes a little getting used to as it has a lot features. I read a tutorial on the best way to use it and it helped a lot.
Keyword Discovery- This is also a subscription based service. It is more expensive than Wordtracker at a starting price of $49.95 per month. If you are serious about SEO I don’t think you can beat this tool. It pulls data from over 180 different sources, provides yearly search trends and too much other data to ever be able to cover in this short comparison article. This tool is well suited to those looking for the ultimate in keyword research. You wont find more comprehensive data anywhere. This product is head and shoulders above Wordtracker in my opinion. Of course the price is considerably higher as well.
Keyword Elite- Unlike the other two programs Keyword Elite is a one time payment of $176.00. This makes this product very enticing to many people. Instead of continuing to accrue charges you only pay once and get access to all updates for free. This is a very good deal. I have always been very happy with the performance of keyword elite. Whether I am analyzing pay per click, doing some SEO or evaluating potential markets I always get the answers I need. This software is also very easy to use.
So what is the verdict? Here is my recommendation to you coming from years of experience with almost every keyword tool out there. If you need the most comprehensive software possible go with Keyword Discovery. If you are after a solid tool for analyzing new markets, creating keyword lists and intermediate SEO, definitely go with Keyword Elite. I like the fact that it is a one time fee. I put Wordtracker at number 3. It is similar to Keyword Elite but is harder to get used to and is an ongoing expense. Look at your needs and then choose a program that will give you what you need.
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